Nissan UK links search ads to store visits with Google AdWords

Nissan UK has been advertising with Google AdWords for 10 years, utilising Google Search campaigns to market its products online and to measure the impact of online to offline behaviours for the goal to drive more offline conversions. Nissan UK started to use Googles ‘store visits’ metric

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Spoonfuls of Sugar Christmas Edition

There is a 25% increase in email marketing at Christmas time, meaning you need to stand out from the competition. 76% of shoppers have changed their mind about which brand or retailer to buy from after searching on Google. Mobile watch on YouTube for product review videos has grown

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It may be the end for blue search links

Google searches may start to look very different as they roll out tests changing blue links in search results to the colour black. Find out why here: http://www.telegraph.co.uk/technology/2016/05/09/google-is-testing-a-radical-change-by-turning-all-links-black/

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