Nissan UK links search ads to store visits with Google AdWords

Nissan UK has been advertising with Google AdWords for 10 years, utilising Google Search campaigns to market its products online and to measure the impact of online to offline behaviours for the goal to drive more offline conversions. Nissan UK started to use Googles ‘store visits’ metric

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Google search – a powerful tool

Google returns back to our search queries, regardless of how strange or obscure with no less than a million results in about 0.60 seconds. And for marketers, search queries are hugely beneficial when it comes to targeting relevant audiences and providing insight on how they search for your

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Vodaphone sees success with ad extensions

Many advertisers are seeing success with ad extensions, and Vodaphone is one of them. Ad extensions are becoming an important element in marketers search advertising strategy, with up to a 15% increase in click through rates for a new ad extension that has been added to a

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