Why marketing automation still needs a human touch Marketing automation is the future – that is, software that nurtures leads and increases sales. These programmes have helped to revolutionise the marketing discipline, from making it possible to track the entire customer journey (without needing to ask every
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How to grow your customer base with email marketing Your inbox is probably overflowing right now, isn’t it? From work emails to notes from far flung relatives, promotional mail from businesses, and spam (no I don’t want to send you my bank details to receive $1m, thanks!).
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A common myth in business is that if you want to scale up you need to reach a much wider audience, in more and more places. But in fact a business is 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of
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