Spoonfuls of Sugar Christmas Edition

There is a 25% increase in email marketing at Christmas time, meaning you need to stand out from the competition.

76% of shoppers have changed their mind about which brand or retailer to buy from after searching on Google.

Mobile watch on YouTube for product review videos has grown 60% year after year. 75% of consumers will use those online reviews to decide whether they will purchase that gift.


23% of consumers start their Christmas shopping in October – early November compared to 44% of shoppers who start in December.

On mobile alone, conversion rates jump to 30% on Black Friday compared to November 1st.

TV adverts are now approximately 2.8 minutes, a 57% increase in length compared to previous average length times of 30-60 seconds.

Consumers visiting stores on Black Friday increased to 65%  compared to an average Saturday or Sunday in November, indicating people still like to go stores for their Christmas shopping.