What does Artificial Intelligence mean for B2B marketing?

You’ve probably heard the phrase Artificial Intelligence (AI) mentioned frequently in the business press recently. From worries that robots are literally about to take over the world, to machine intelligence snapping up jobs previously filled by humans. But AI doesn’t just mean robots, and it offers several

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Spoonfuls of Sugar Manufacturing Edition

In January 2018, BBC’s economic editor Kamal Ahmed reported that the UK manufacturing output is at its highest for ten years.  He suggested two key trends that have maximised the UK’s position – a weaker currency and global growth – UK exports have never been more competitive

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Spoonfuls of Sugar Christmas Edition

There is a 25% increase in email marketing at Christmas time, meaning you need to stand out from the competition. 76% of shoppers have changed their mind about which brand or retailer to buy from after searching on Google. Mobile watch on YouTube for product review videos has grown

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