Why existing customers hold the key to growth

  A common myth in business is that if you want to scale up you need to reach a much wider audience, in more and more places. But in fact a business is 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect. That’s also the […]

Nissan UK links search ads to store visits with Google AdWords

Nissan UK has been advertising with Google AdWords for 10 years, utilising Google Search campaigns to market its products online and to measure the impact of online to offline behaviours for the goal to drive more offline conversions. Nissan UK started to use Googles ‘store visits’ metric to do this which resulted in effectively measuring […]

Have your say in the Annual Manufacturing Report Survey

Make sure your opinions and views are incorporated in the Annual Manufacturing Report 2017 from Hennik Research. All of those who participate in the survey will receive a copy of the published final report (worth £195). Take the survey here Hennik Research are encouraging participants to answer all relevant questions in order to achieve sounder conclusions […]