When we write a case study for cutting machine manufacturer Swift-Cut – it allows us to not only extract a specific sales message for their future customers but to further learn about, and engross ourselves in their business.
In recent years, and whilst managing their social media platforms, we have developed relationships with the ‘Swift-Cutters’ by engaging with their content, and these have led to some excellent case studies. Talking directly with their customers presents a brilliant opportunity to access information that Swift-Cut themselves might not realise is a potential marketing tool. By integrating ourselves within their customer base, not only does it allow us to write an informative case study but it also expands our knowledge of their brand.
