Why have I not caught my new customer – hook, line and sinker?

  Why have I not caught my new customer – hook, line and sinker? Converting business leads is a bit like fishing; you can feel the first nibble but you can’t quite catch it. You’ve attracted little Nemo, but you don’t understand why he’s not taking the bait. Marketing your B2B business is very much […]

What to look for in a B2B Marketing Agency

Deciding to use a marketing agency can be a bold step, but certainly one that should pay big dividends ­– providing of course that you opt to work with an agency that’s a great fit for your team and able to deliver results. There are multiple advantages of utilising an agency rather than opting for […]

Why niche manufacturers shouldn’t worry about corporate competition

It goes without saying that we live in uncertain times – from Brexit to climate change, there are multiple factors influencing the manufacturing industry. And according to new research by accountancy firm Menzies LLP, around two-thirds (63%) of SME manufacturing owners are worried that multinationals and corporates have too much say over the future viability […]