Should I use social media marketing for my B2B business?

Once primarily regarded as a B2C stomping ground, social media marketing (SMM) is increasingly important for B2B businesses to reach millions of customers across the globe. However, the largest challenge SSM faces is convincing B2B businesses that there is a place for them in the playground. Is social media really viable for a B2B marketing […]

Why have I not caught my new customer – hook, line and sinker?

  Why have I not caught my new customer – hook, line and sinker? Converting business leads is a bit like fishing; you can feel the first nibble but you can’t quite catch it. You’ve attracted little Nemo, but you don’t understand why he’s not taking the bait. Marketing your B2B business is very much […]

Why marketing automation still needs a human touch

Why marketing automation still needs a human touch Marketing automation is the future – that is, software that nurtures leads and increases sales. These programmes have helped to revolutionise the marketing discipline, from making it possible to track the entire customer journey (without needing to ask every customer how they found your business), to being […]