YouTube proves to be a powerful platform for Snickers campaign.
Here’s an infographic on why: https://www.thinkwithgoogle.com/infographics/youtube-brandcast-top-questions.html
And the strength of the medium is on the increase as in March 2016, YouTube introduced to us 360 degree videos and is now offering live virtual reality streaming with 3D sound, allowing audiences for a more interactive experience. Advertisers who implement 360 degree videos may just acquire the competitive edge as popularity is expected to grow over the next couple of years.
Watch this space.
Read the Snickers case study here: https://www.thinkwithgoogle.com/intl/en-gb/case-studies/youtube-proved-effective-driving-sales-for-snickers.html