Linkedin

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Breaking into an established market

When we started working with cutting machine manufacturer Swift-Cut they had an ambition to take on established UK competitors with  one product – a plasma cutting table designed by them to meet an unfilled gap in the market for an affordable entry level product.

Five years later the company has a comprehensive range of products targeting different user groups and sells in 35 countries.[/vc_column_text][vc_single_image image=”14562″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-briefcase” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][vc_empty_space height=”30px”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Create awareness of Swift-Cut and its products” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Identify target audience and create an awareness of Swift-Cut and its products.[/vc_column_text][vc_custom_heading text=”Generate sales enquiries” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Reach potential clients with the right information at the right time bringing them through to making an enquiry.[/vc_column_text][vc_custom_heading text=”Expand exposure into other countries” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Using experience gained in the UK to support Swift-Cut’s expansion into new markets.[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1534346659816{background-color: #f4f4f4 !important;}”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][vc_empty_space height=”30px”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Over 5000% increase in enquiries” font_container=”tag:h2|font_size:22|text_align:left|color:%230066bf” use_theme_fonts=”yes”][vc_column_text]

Sales enquiries up from 5 to 250+ a month on Swift-Cut’s lead machine

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Markets established in EU, America and Australia – with more planned

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Global success recognised by UK’s most prestigious business award, sealing Swift-Cut’s position as an International success story

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“I have no doubt whatsoever that working with Sugar has greatly contributed to Swift-Cut’s sales success – they really are part of the team. They bring skills that we do not have internally and using them has helped us to gain and maintain sales momentum worldwide”
Steve Brown
Sales Director, Swift-Cut

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Seeking out new markets

In B2B marketing it is not always easy to establish the profile of your potential customers. For some businesses the people they need to market to, which can include end users, decision makers and other key stakeholders, could be anywhere in the world, working in any number of industries with varying job titles.

This was one of the issues facing the UK Gas Technologies Group, which provides turnkey engineering for high purity process systems, when they approached us.[/vc_column_text][vc_single_image image=”14371″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-briefcase” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Customer acquisition” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Generate sales enquiries[/vc_column_text][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1535455973466{background-color: #f9f9f9 !important;}”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Tightly targeted worldwide search campaign” font_container=”tag:h2|font_size:22|text_align:left|color:%230066bf” use_theme_fonts=”yes”][vc_column_text]

Landing £1.5M order with a £1500 search campaign.

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Projecting the right image

Looking and behaving like a serious player can be an important factor in gaining the confidence of potential customers, suppliers and employees and growing your business.

We’ve worked with two-way radio company Chatterbox to help them project themselves and develop a reputation as the established, knowledgeable, forward-looking radio communications company they are.[/vc_column_text][vc_single_image image=”14376″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1537199709154{background-color: #f9f9f9 !important;}”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-briefcase” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Establish Chatterbox as a market leader in two-way radio systems” font_container=”tag:h2|font_size:22|text_align:left|color:%23686868″ use_theme_fonts=”yes”][vc_column_text]Chatterbox has years of experience in designing and installing two-way radio systems. We worked with them to leverage this to reposition the company.[/vc_column_text][vc_custom_heading text=”Branding and promotion of Chatterbox two-way radio systems” font_container=”tag:h2|font_size:22|text_align:left|color:%23686868″ use_theme_fonts=”yes”][vc_column_text]Chatterbox is one of the UK leading suppliers of bespoke two-way radio systems. We created a brand for this business and promoted it to key audiences using case studies to illustrate.[/vc_column_text][vc_custom_heading text=”Drive enquires for short-term hire” font_container=”tag:h2|font_size:22|text_align:left|color:%23686868″ use_theme_fonts=”yes”][vc_column_text]We used a Google Adwords search campaign and tailored landing page to generate enquiries .[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Reputation as key industry player” font_container=”tag:h2|font_size:22|text_align:left|color:%230066bf” use_theme_fonts=”yes”][vc_column_text]

Sought out as an opinion leader

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Blue-chip national clients

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Maintaining usage of the hire fleet

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The work we have done with Sugar has made us look and feel more professional and is a better reflection of the company. It’s affected people’s perception of the company and how they treat us. People increasingly seek our opinion on industry developments and want to do business with us.
Richard Blackwell
Senior Account Manage – Chatterbox Ltd

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Promoting a Market Leading Service

Communicating exactly what you’re offering and why it’s of interest to the right people is essential to growing a business.

We have worked with managed ground transport and accommodation service provider CMAC to refine what they offer, why they offer it and to whom, helping them to boom from £6 million turnover to a £50 million business that looks like the innovative, award-winning, sector-leading company that it is.[/vc_column_text][vc_single_image image=”14379″ img_size=”full”][/vc_column][/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1537199744911{background-color: #f9f9f9 !important;}”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-briefcase” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Brand Evolution” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Consolidated from five brands to one[/vc_column_text][vc_custom_heading text=”Brand identity” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Create a consistent look and personality throughout all communications[/vc_column_text][vc_custom_heading text=”Support the management team in all marketing activity” font_container=”tag:h2|font_size:22|text_align:left|color:%23000000″ use_theme_fonts=”yes”][vc_column_text]Provide necessary content and visuals for all marketing activity and act as brand custodian[/vc_column_text][vc_empty_space height=”50px”][/vc_column][/vc_row][vc_row full_width=”stretch_row”][vc_column width=”1/4″][vc_icon icon_fontawesome=”fa fa-check-square-o” color=”custom” background_style=”rounded” background_color=”custom” size=”lg” align=”center” custom_color=”#ffffff” custom_background_color=”#0066bf”][/vc_column][vc_column width=”3/4″][vc_custom_heading text=”Establishing a winning brand” font_container=”tag:h2|font_size:22|text_align:left|color:%230066bf” use_theme_fonts=”yes”][vc_column_text]

Shaped, evolved and positioned company brands to help growth from £6m to £50m

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Uniting five companies under one corporate brand

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“Sugar has played its part in the growth of CMAC. The team totally understand us – what we do right and what we want to achieve.  We like their passion for our business – they’re at trade shows and awards, celebrating our success alongside us and taking great pride in our achievements”

Steve Turner
CEO, CMAC Group

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