Here’s just some of the successes we’re proud to have shared with our clients

Client

Breaking into an established market

When we started working with cutting machine manufacturer Swift-Cut they had an ambition to take on established UK competitors with  one product – a plasma cutting table designed by them and meet an unfilled gap in the market for an affordable entry level product.

Five years later the company has a comprehensive range of products targeting different user groups and sells in 35 countries.

Main objectives

Create awareness of Swift-Cut and its products

Identify target audience and create an awareness of Swift-Cut and its products.

Generate sales enquiries

Reach potential clients with the right information at the right time bringing them through to making an enquiry.

Expand exposure into other countries

Using experience gained in the UK to support Swift-Cut’s expansion into new markets.

Results

Over 5000% increase in enquiries

Sales enquiries up from 5 to 250+ a month on Swift-Cut’s lead machine

Selling in 35 countries

Markets established in EU, America and Australia – with more planned

Awarded Queens Award for International Trade 2018

Global success recognised by UK’s most prestigious business award, sealing its position as an International success story

Customer feedback

“I have no doubt whatsoever that working with Sugar has greatly contributed to Swift-Cut’s sales success – they really are part of the team. They bring skills that we do not have internally and using them has helped us to gain and maintain sales momentum worldwide”

Steve Brown
Sales Director, Swift-Cut

Key services provided

  • Paid search
  • Content development
  • Email marketing
  • Brand development
  • Case study creation
  • Website development
  • Demo days
  • Video content
  • Social media
  • Marketing literature

Client

Seeking out new markets

In B2B marketing it is not always easy to establish the profile of your potential customers. For some businesses the people they need to market to, which can include end users, decision makers and other key stakeholders, could be anywhere in the world, working in any number of industries with varying job titles.

This was one of the issues facing the UK Gas Technologies Group, which provides turnkey engineering for high purity process systems, when they approached us.

Main objectives

Customer acquisition

Generate sales enquiries

Results

Tightly targeted worldwide search campaign

Landing £1.5M order with a £1500 search campaign.

Key services provided

  • Paid search
  • Content development
  • Brand development
  • Case study creation
  • Website development
  • Marketing literature

Client

Projecting the right image

Looking and behaving like a serious player can be an important factor in gaining the confidence of potential customers, suppliers and employees and growing your business.

We’ve worked with two-way radio company Chatterbox to help them project themselves and develop a reputation as the established, knowledgeable, forward-looking radio communications company they are.

Main objectives

Establish Chatterbox as a market leader in two-way radio systems

Chatterbox has years of experience in designing and installing two-way radio systems. We worked with them to leverage this to reposition the company.

Branding and promotion of Chatterbox two-way radio systems

Chatterbox is one of the UK leading suppliers of bespoke two-way radio systems. We created a brand for this business and promoted it to key audiences using case studies to illustrate.

Drive enquires for short-term hire

We used a Google Adwords search campaign and tailored landing page to generate enquiries .

Results

Reputation as key industry player

Sought out as an opinion leader

5+ systems installations completed

Blue-chip national clients

Generating a regular flow of enquiries

Maintaining usage of the hire fleet

Key services provided

  • Paid search
  • Website development
  • Brand development
  • Content development
  • Case study creation
  • Email marketing
  • Marketing literature
  • Tender presentation
  • Social media

Customer feedback

The work we have done with Sugar has made us look and feel more professional and is a better reflection of the company. It’s affected people’s perception of the company and how they treat us. People increasingly seek our opinion on industry developments and want to do business with us.

Richard Blackwell
Senior Account Manage – 
Chatterbox Ltd

Client

Promoting a Market Leading Service

Communicating exactly what you’re offering and why it’s of interest to the right people is essential to growing a business.

We have worked with managed ground transport and accommodation service provider CMAC to refine what they offer, why they offer it and to whom, helping them to boom from £6 million turnover to a £25 million business that looks like the innovative, award-winning, sector-leading company that it is.

Main objectives

Brand Evolution

Consolidated from five brands to one

Brand identity

Create a consistent look and personality throughout all communications

Support the management team in all marketing activity

Provide necessary content and visuals for all marketing activity and act as brand custodian

Results

Establishing a winning brand

Shaped, evolved and positioned company brands to help growth from £6m to £30m

Creating a meaningful corporate brand

Uniting five companies under one corporate brand

Key services provided

  • Paid search
  • Content development
  • Brand development
  • Website development
  • Marketing literature
  • Email marketing
  • Supplier & Customer communication
  • Promotional materials
  • Case study creation
  • Environment branding
  • Awards submissions
  • Exhibition graphics
  • Animated videos

Customer feedback

“Sugar has played its part in the growth of CMAC. The team totally understand us – what we do right and what we want to achieve.  We like their passion for our business – they’re at trade shows and awards, celebrating our success alongside us and taking great pride in our achievements”

Steve Turner
CEO, CMAC Group

START BUILDING YOUR BUSINESS TODAY

We would much rather talk to you than bombard you with copy so if you’re ready to move your business forward and think that we might be able to help give us a call and let us talk you through the different things we can do to grow your business

Contact Us

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Tunbridge Wells, Kent, TN2 3EF - UK
Phone: +44 (0)1892 539977

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