Creativity in business

Is it possible to have both a creative and analytical mind in business? “Use empathy to view your business from the customer’s point of view. Stop seeing them as merely a chooser and user of your services, but as a real person” Read the article: www.theguardian.com/media-network/media-network-blog

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Digital platforms in the EU referendum

With the growth of digital engagement, will those best able to utilise digital platforms be the ones who come out triumphant in the EU referendum? With the EU referendum scheduled to take place on 23 June 2016, campaigns are moving more toward digital platforms in an effort

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