Marketing – Sugar Marketing

Nissan UK links search ads to store visits with Google AdWords

On December 16, 2016 / Google, Marketing, New-site-23, Sugar News

Nissan UK has been advertising with Google AdWords for 10 years, utilising Google Search campaigns to market its products online and to measure the impact of online to offline behaviours for the goal to drive more offline conversions. Nissan UK started to use Googles ‘store visits’ metric

Google search – a powerful tool

On April 26, 2016 / Google, Marketing, New-site-23, News

Google returns back to our search queries, regardless of how strange or obscure with no less than a million results in about 0.60 seconds. And for marketers, search queries are hugely beneficial when it comes to targeting relevant audiences and providing insight on how they search for yourRead more →

Vodafone sees success with ad extensions

On April 26, 2016 / Google, Marketing, New-site-23, News, Sugar Insights

Many advertisers are seeing success with ad extensions, and Vodafone is one of them. Ad extensions are becoming an important element in marketers search advertising strategy, with up to a 15% increase in click through rates for a new ad extension that has been added to aRead more →