Vodafone sees success with ad extensions

Many advertisers are seeing success with ad extensions, and Vodafone is one of them. Ad extensions are becoming an important element in marketers search advertising strategy, with up to a 15% increase in click through rates for a new ad extension that has been added to a search ad, it's an important finding not to [...]

The exponential growth of social media

Search Engine Journal have posted an infographic on the growth of social media from 2010 - 2015. The graphic illustrates facts and figures of growth on all major social media platforms and their user demographic. See the article here: https://www.searchenginejournal.com/growth-social-media-v-3-0-infographic/155115/ Image: Pixelkult/Pixabay.com

The importance of YouTube

YouTube proves to be a powerful platform for Snickers campaign. Here's an infographic on why: https://www.thinkwithgoogle.com/infographics/youtube-brandcast-top-questions.html And the strength of the medium is on the increase as in March 2016, YouTube introduced to us 360 degree videos and is now offering live virtual reality streaming with 3D sound, allowing audiences for a more interactive experience. Advertisers who implement 360 [...]