What a winner!!

If a picture paints a thousand words This photo sums up everything we love about our clients CMAC Group.  Taken at the Red Rose Awards, they’d just won the Growing Business Award for the second year running and it’s pretty clear how happy they are. Based in Accrington, CMAC Group are everything we admire in […]

Nissan UK links search ads to store visits with Google AdWords

Nissan UK has been advertising with Google AdWords for 10 years, utilising Google Search campaigns to market its products online and to measure the impact of online to offline behaviours for the goal to drive more offline conversions. Nissan UK started to use Googles ‘store visits’ metric to do this which resulted in effectively measuring […]