Don’t let Brexit stop your marketing strategy

There’s no denying we live in turbulent times. After all, does anyone really know what’s around the corner in terms of the economy, politics or the state of manufacturing? Nevertheless, businesses that want to grow can still be successful despite uncertain times. However, while it’s tempting to completely put your marketing on hold when pennies […]

Five ways to make manufacturing jargon sound exciting

It’s often said that B2B marketing can be a little, well, boring compared to B2C campaigns – but that needn’t be the case. Just because you sell machinery, components or specialised B2B products, it doesn’t mean you can’t make your business or your products as exciting as consumer goods. One of the key obstacles to […]

Big Data is Big News in Manufacturing

Living in a data driven, internet connected world means that trying to stay on top of the game is often two-fold for many manufacturing companies.  Not only does internal production need to be beating off competitors in terms of speed, quality and price; but the external appearance of the company must put them at the […]