Cutting machine manufacturer Swift-Cut wanted to grow into new markets and reach thousands of potential customers. In return we helped them to achieve a 5000% increase in enquiries, and they now sell in 35 countries.

Breaking into an established market

When we started working with Swift-Cut their ambition was to take on established UK competitors with one product – a plasma cutting table, designed by them to meet a gap in the market for an affordable entry level product.

Five years later the company offers a comprehensive range of machines targeting different user groups, and sells in 35 countries.


Sugar Marketing was tasked with:

  • Identifying Swift-Cut’s target audience and creating an awareness of the company and its products.
  • Generating sales enquiries by reaching potential clients with the right information, at the right time.
  • Using experience gained in the UK to support Swift-Cut’s expansion into new markets.


Our results:

Over 5000% increase in enquiries:
Sales enquiries up from five to 250+ a month on Swift-Cut’s lead machine

Now selling in 35 countries:
Markets established in EU, America and Australia – with more planned

Swift-Cut awarded Queens Award for International Trade:
Recognised by UK’s most prestigious business award, sealing Swift-Cut’s position as an international success story


“I have no doubt whatsoever that working with Sugar has greatly contributed to Swift-Cut’s sales success – they really are part of the team. They bring skills that we do not have internally and using them has helped us to gain and maintain sales momentum worldwide.”

Steve Brown
Sales Director, Swift-Cut

Activities we’ve undertaken for Swift-Cut:

  • Paid search
  • Content development
  • Email marketing
  • Brand development
  • Case study creation
  • Website development
  • Demo days
  • Video content
  • Social media
  • Marketing literature