We helped two-way radio distributor Logic Wireless launch into the UK market, and provided automated marketing to keep them top of mind with their dealer network as the go-to place for support and advice.

Launching into a new market

Already established in Australia and New Zealand, when we began working with Logic Wireless they were preparing to launch into the UK market.

Sugar Marketing worked with Logic Wireless to build awareness of the company, and the products and service it offers to the dealer channel. and provided automated marketing to maintain and develop this vital relationship.

Sugar Marketing was tasked with:

  • Launching the two-way radio distributor in the UK – including securing high-profile trade press coverage
  • Establishing Logic Wireless’ credibility as a two-way radio distributor in the UK, and adding value for the customer
  • Maintaining dialogue and building relationships with the company’s network of dealers via a comprehensive content strategy and schedule of emails and social media posts


Our results:

Raised brand awareness and credibility

We worked with Logic Wireless to convey their distinct positioning – offering meaningful support to dealers to help them sell better solutions to their clients – via trade press coverage, email campaigns and social media posts. Logic’s position in the marketplace is now well established, it has sole distribution rights for one major brand and is one of only two distributors for the market leading brand.

Improved SEO rankings

Logic Wireless now ranks in a prominent position on search engines for relevant keywords, thanks to our optimisation campaign.

Secured dealer relationships

Since working with Sugar, the company has built mutually beneficial relationships with a network of dealers who understand the value Logic offers.


“We are delighted with the support that Sugar Marketing provides for Logic Wireless – both when we launched in the UK and on an on-going basis. To anyone who is uncertain about utilising external marketing support, we highly recommend Sugar’s services – they’ve freed us from the hassle of promoting what we do, so we can focus on our core business.”

Guy Hopkins
Managing Director, Logic Wireless Europe

Activities we’ve undertaken for Logic Wireless:

  • Content development
  • Email marketing
  • Case study creation
  • Website development
  • Social media
  • Marketing literature
  • SEO