Google shares 5 insights into how brands can connect with relevant audiences in every step of their shopping experience. With location searches on the rise, it’s important for businesses to be present in the moments where decisions are made.

“50% of consumers who conduct a local search on their smartphone visit a store within a day, and 18% of those searches lead to a purchase within a day”

Read the article by Think with Google here: https://www.thinkwithgoogle.com/articles/5-ways-consumers-connect-stores-mobile-shopping.html