Darenth Valley Building Services is a commercial property maintenance company and Royal warrant holder, who tasked us with executing an entire marketing strategy. In return we developed a clearer proposition for their business.
Developing a strategy
We undertook a strategy workshop with Darenth Valley to establish their marketing positioning, and created a plan which addressed their strengths and weaknesses. We helped Darenth Valley during a period of rebranding, working with them to convey their building services in a professional way which engaged existing and new clients, and we continue to progress that plan to help Darenth Valley flourish and grow.
Sugar Marketing was tasked with:
- Generating content for Darenth Valley’s websites
- Creating content to improve search engine performance and engage with existing and potential clients
- Preparing a 12-month content schedule for bi-monthly emails
- Managing and sending bi-monthly emails to Darenth Valley’s stakeholders
- Sourcing an acquired list of targeted contacts to approach on Darenth Valley’s behalf
Website bounce rate reduced
As a result of our content strategy, Darenth Valley has seen increased engagement and dwell time on their website. Visitors are spending longer on the site, and the company has also seen increased web traffic.
Email open rates increased
Darenth Valley’s marketing email open rates have increased since Sugar Marketing has managed their email campaigns.
Social media presence boosted
We’ve improved and increased Darenth Valley’s social media presence and also refined their brand image across social media sites.
“The team at Sugar Marketing really helped us to plan and refine our marketing strategy, and we’ve seen real evidence of the effect of the investment both on clients and on the team. We are now projecting ourselves and the quality of work that we do much more convincingly.”
Managing Director, Darenth Valley Building Services
Activities we’ve undertaken for Darenth Valley Building Services:
- Content development
- Email marketing
- Case study creation
- Website development
- Social media
- LinkedIn Advertising