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CSE Crosscom is a market leading supplier of bespoke integrated two-way radio systems. We’ve helped them to land contracts with major blue-chip companies and drive product enquiries.
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Projecting the right image
Looking and behaving like a serious player in the marketplace can be an important factor in gaining the confidence of potential customers, suppliers and employees, and for growing your business.
We’ve worked with two-way radio systems company CSE. Crosscom (previously Chatterbox) to help them project themselves and develop a reputation as the established, knowledgeable, forward-looking radio communications company they are.
Sugar Marketing was tasked with:
- Establishing CSE Crosscom as a market leader
CSE Crosscom has years of experience in designing and installing two-way radio systems. We worked with them to leverage this and reposition the company
- Branding and promotion of CSE Crosscom two-way radio systems
We created a sub brand and promoted it to key audiences, using case studies to illustrate
- Driving enquires for short-term hire
We used a Google Adwords search campaign and tailored landing page to generate enquiries
Our results:
- Sealing CSE Crosscom’s credibility as key industry player: The company is now sought out as an opinion leader
- Over five systems installations completed with major clients: CSE Crosscom installed systems with blue-chip companies as a result of our campaign
- Generating a regular flow of enquiries: Since Sugar started working with CSE Crosscom they’ve maintained and increased usage of their hire fleet of two-way radios
“The work we have done with Sugar has made us look and feel more professional and is a better reflection of our business. It’s affected people’s perception of the company and how they treat us. People increasingly seek our opinion on industry developments and want to do business with us.”
Richard Blackwell
Senior Account Manager – Chatterbox Ltd
Activities we’ve undertaken for Chatterbox:
- Paid search
- Website development
- Brand development
- Content development
- Case study creation
- Email marketing
- Marketing literature
- Tender presentation
- Social media
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