“CMAC organises planned and emergency passenger transport and accommodation. We helped them to evolve their brand and drive turnover from £6M to £50M.”
Promoting a Market Leading Service
Communicating exactly what you’re offering and why it’s of interest to the right people is essential to growing a business.
We worked with managed ground transport and accommodation service provider CMAC to refine what they offer, why they offer it and to whom: helping them to boom from a £6 million turnover to a £50 million business that looks like the innovative, award-winning, sector-leading company that it is.
Sugar Marketing was tasked with:
- Brand Evolution: Consolidating the company from five brands to one
- Brand identity: Creating a consistent look and personality throughout all communications
- Supporting the management team in all marketing activity: Providing necessary content and visuals, and acting as brand custodian
Our results:
- Establishing a winning brand: We shaped, evolved and positioned CMAC’s company to help achieve growth from £6M to £50M
- Creating a meaningful brand: Uniting five companies under one corporate umbrella
“Sugar has played its part in the growth of CMAC. The team totally understand us – what we do right and what we want to achieve. We like their passion for our business – they’re at trade shows and awards, celebrating our success alongside us and taking great pride in our achievements”
Steve Turner
CEO, CMAC Group
Activities we’ve undertaken for CMAC:
- Paid search
- Content development
- Brand development
- Website development
- Marketing literature
- Email marketing
- Supplier & Customer communication
- Promotional materials
- Case study creation
- Environment branding
- Awards submissions
- Exhibition graphics
- Animated videos
