How to grow your customer base with email marketing

How to grow your customer base with email marketing Your inbox is probably overflowing right now, isn’t it? From work emails to notes from far flung relatives, promotional mail from businesses, and spam (no I don’t want to send you my bank details to receive $1m, thanks!). But undoubtedly some of those emails in your […]

Why existing customers hold the key to growth

  A common myth in business is that if you want to scale up you need to reach a much wider audience, in more and more places. But in fact a business is 60-70% likely to sell to an existing customer, compared to the 5-20% likelihood of selling to a new prospect. That’s also the […]

What does Artificial Intelligence mean for B2B marketing?

You’ve probably heard the phrase Artificial Intelligence (AI) mentioned frequently in the business press recently. From worries that robots are literally about to take over the world, to machine intelligence snapping up jobs previously filled by humans. But AI doesn’t just mean robots, and it offers several benefits for the marketing sector. From automated emails […]