Loyalty App ROI Calculator

Grocery retail — model the commercial return of a loyalty programme by store type, scheme design, and adoption rate.

Store profile
Convenience
Supermarket
Hypermarket
Discounter
Premium grocer
Small format — high frequency, low basket. Loyalty drives visit frequency most.
Weekly transactions3,500
Avg basket (€)€12
Gross margin (%)24%
App adoption (%)18%
Loyalty programme type
Cash return
Points / miles
Exclusive pricing
Treasure hunt
Tiered / club
Coalition
Direct cash return — high transparency, drives basket size. Cost ~1–3% of sales. Best for price-sensitive shoppers.
Reward cost (% of sales)1.5%
App dev & ops (€k/yr)€80k
Basket uplift (app users, %)+8%
Visit frequency uplift (%)+5%
Data monetisation & supplier income
Supplier trade spend (€k/yr)€0k
Media / data revenue (€k/yr)€0k
Strong positive ROI
Programme pays for itself in under 4 months
+214%
Annual revenue uplift
€0
from basket + frequency
Programme net margin
€0
after reward costs
Total annual cost
€0
rewards + ops
Net benefit
€0
margin uplift − total cost
Payback period
4 months
operational break-even
App users (weekly)
630
transacting members
Base annual revenue (app users)€0
Basket uplift contribution+€0
Visit frequency uplift+€0
Supplier trade income+€0
Data / media revenue+€0
Reward cost (against gross margin)−€0
App operating costs−€0
Net annual benefit €0