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“CMAC organises planned and emergency passenger transport and accommodation. We helped them to evolve their brand and drive turnover from £6M to £50M.”

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Promoting a Market Leading Service

Communicating exactly what you’re offering and why it’s of interest to the right people is essential to growing a business.

We worked with managed ground transport and accommodation service provider CMAC to refine what they offer, why they offer it and to whom: helping them to boom from a £6 million turnover to a £50 million business that looks like the innovative, award-winning, sector-leading company that it is.

 

Sugar Marketing was tasked with:

• Brand Evolution: Consolidating the company from five brands to one
• Brand identity: Creating a consistent look and personality throughout all communications
• Supporting the management team in all marketing activity: Providing necessary content and visuals, and acting as brand custodian

 

Our results:

• Establishing a winning brand: We shaped, evolved and positioned CMAC’s company to help achieve growth from £6M to £50M
• Creating a meaningful brand: Uniting five companies under one corporate umbrella

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“Sugar has played its part in the growth of CMAC. The team totally understand us – what we do right and what we want to achieve.  We like their passion for our business – they’re at trade shows and awards, celebrating our success alongside us and taking great pride in our achievements”

Steve Turner
CEO, CMAC Group[/vc_column_text][vc_column_text]

Activities we’ve undertaken for CMAC:

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• Paid search
• Content development
• Brand development
• Website development
• Marketing literature
• Email marketing
• Supplier & Customer communication

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• Promotional materials
• Case study creation
• Environment branding
• Awards submissions
• Exhibition graphics
• Animated videos

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