Together we work through our process (below) to ensure that the right message gets to the right people at the right time.
1. The Brief
Getting to know you and what you want to achieve
You are the expert on your business, your customers and your objectives.
Before we go charging off we need to understand (and maybe challenge) your thinking so that we can create a plan that fits your objectives, including meaningful KPIs against which we can monitor our progress.
We find out what motivates your customers
We carry out a small-scale research campaign to find out more about your customers, e.g. what’s frustrating them, what really intrigues them, and what will they really respond to?
The objective is to engage potential customers – not just to say ‘we sell this’ but to show who you are and how you can help them.
We agree the most compelling messages
Together we look at the results and learnings and agree which are the most compelling messages to use.
Over steps 1-3 we have been gaining understanding, and hopefully your confidence. To be successful your campaign will require a sustained investment of time (ours and yours) and money (yours!) and this is the point at which you commit.
We agree a campaign to meet your objectives
Using our acquired knowledge of how to fascinate your audience, and using the most suitable tools, we build a campaign to meet your objectives.
5. Go live
We put the plan into action
Once you have agreed the plan we get on with implementing it, providing regular easy to decipher reports so that you can see how the plan is delivering against the agreed targets. We also check regularly with you regarding your news, product updates etc. and make tweaks as necessary.
6. The good bit
You get sales enquiries
Because you’re in the right place at the right time with the right message.
7. Big sit down meeting
We check everything is heading in the right direction
At least twice a year we meet to review the original brief and analyse your campaign performance so that we can keep you on a successful forward-moving path.